Uathayam is a part of the prestigious company in Erode started in 2003. The company launched its first product, Uathayam dhotis. Dhotis are not merely some traditional garment to the men in South India but a symbol of culture as well. Most of the politicians in South India wear dhoti as their professional wear. At Udhayam dhotis, the white colour of the dhotis reflects purity and compassion. Uathayam dhotis had gained much popularity among the states in South India, right after its launch. The pure cotton fabric of Udhayam dhotis make it very comfortable to wear. The soft fabric permits the people to wear an Udhayam dhoti for a long time without feeling any kind of discomfort. The company received an overwhelming response for the traditional dhoti. Thus, the company started to manufacture Udhayam shirts after Udhayam dhotis which would give the same comfort to the customers. Udhayam dhotis have always tried and managed to be comfortable as well as trendy at the same time. Udhayam dhotis have always tried to keep a balance between tradition and style. The combination of both is reflected on any Udhayam dhoti. The ultimate goal of the company, of course, have always been to deliver quality and value to their customers.